The world has changed. Have you?

You hear me say it all the time. BE THE ONLY ONE.

Seth Godin is saying it too.

This video is a must watch. Working on creating a loyal following? This is for you. Trying to sell something that matters? This is for you.

Seriously. Crack open a bottle of wine. Get your PJs on and get comfy. Barricade your door. Do whatever you have to do to fully take this in.

Because the world has changed and we need to be tuned in.

Seth explains these two concepts:

Be the only one and Target the smallest possible audience.

It’s SO obvious once you get it. And best of all, it’s a big relief.

Shireen Bawnlavery