Clients will choose you or walk away because of how you make them feel
Although sultry eyes do come in handy.
But I digress.
Every day, with friends and loved ones and even strangers you meet, you endear them to you by showing one very magical thing: YOU. So why in business do we try to be something we think we should be?
Now let's be honest...
Sales funnels, conversion analysis and A/B testing don't really make you want to swing from a chandelier with glee, do they? I didn't think so. (Except of course when your conversions start racing upwards - that's when things get exciting. But we're getting ahead of ourselves...) And if you're like me, the thought of spending 3/4 of your day on marketing makes you want to hibernate with your cat, Haagen Dazs and a very big spoon. What you really want is to immerse yourself in creating (and the ensuing audience worship). So...
Those other people have it all wrong. The Smarmy Marketing AKA Manipulation people. We're not like that. And best of all, we don't have to be to get what we want.
In 2007, I started my design business with a website decorated with puppies and kittens (and I expected people to take me seriously). No phone number (unheard of for a local business). Using only my first name. (I was very private for years, then did a complete 180 and told my story of abuse publicly. Woman's prerogative and all.) I didn't go out networking. I didn't use social media. I just created. All day. Our favourite kind of day, right?
Shouldn't have worked.
But it did.
Because by following my own inner guidance instead of doing what everyone else was doing, my clients got what they wanted too.
When you let go of what you think you *should* do, you can release the originality inside of you. You can literally go wild because this opens up so many possibilities.
It's way more fun.
And it attracts the very people you want to work with MOST. The ones that will be so devoted to you that no one's half price sale will even tempt them to abandon you and what you do for them.
When you're doing everything from your own truth, you do it with a new kind of passion. You go all in. The way you treat your audience changes. They can feel it and they love it.
*Ahem* ...not those kind (although we could have fun with that).
We don't want any more "cutting edge technology" or "proven systems" or your 50 steps to anything. (As as side note, I forbid you to use these daft phrases because 1. This is not the eighties and 2. They're far too generic for a modern, sassy woman like you.)
What do you dream about? What have you always wanted to do but thought you shouldn't? I'd bet your audience would love it too. Why not share something totally unique, that no one else would ever have thought of? Get people talking.
Then you can quit flinging mud at the wall, hoping it'll stick. You can reclaim Friday nights with the girls and Sunday morning sex AKA have a spicy life again.
Once you know how to connect with your visitors and clients (versus shove your message down her throat), you and marketing will get along just fine. Trust me on this. (And you should trust me because like you, I secretly want to be a burlesque dancer which obviously makes us kindred spirits.)
There's something that both of you crave / love / fantasize about. Bring it to life.
Find strengths you never knew you had so you can create an experience that's so personalized, so unique, and so you, that competition simply doesn't exist anymore.