We'll forget all the mainstream branding rules. This isn't about creating an image, it's about bringing the real you into your business - because that's the only way you'll ever stand out in these massively competitive times.
We talk about where you are, where you want to be, what's bursting to get out and what would feel just amazing to you. My analytical and spidy senses kick in and determine the direction of our conversation. No single plan works for everyone. I customize as we go, as I hear your words and feelings.
What to expect:
Leslie came to me with a dilemma. She was booked solid, but she wasn't happy. She wanted more time for herself and her kids. But with only so many hours in the day, what else could she do?
I asked her a lot of questions and came up with an idea. Why not focus solely on advanced skin care treatments? They had the highest ROI (by far) and she enjoyed them the most.
She said no way, because pedicures were the most popular service. She couldn't afford to turn away so many clients. And what spa doesn't offer pedicures and manicures?? I said, who cares what other spas do? You need to do what feels good to you.
I explained how she could pull it off. Finally, as scary as it was, she agreed to go for it. She was super excited! We talked about how to execute this (because it was a major change) and I helped her redesign her marketing to reflect the new direction.
And guess what? She more than doubled her revenue the first year! She's since hired three employees, moved into a beautiful, custom-designed space, fully stocked with high end retail skin care.
All because she let go of the rules and followed her own dreams : )
Caveat: it was my idea, but she did the work, and she's very good at what she does.