get inside her head
I'll tell you a little secret. No matter how beautiful your online image is, no matter how fabulous you are, no matter what new method you try... if you're not making her feel seen, you've lost her.
But don't feel bad. Because as CEO / CFO / CE-Everything of your own business, it's impossible to see all of it objectively. So we all make the same mistake. We market from the inside out. We spend all our efforts making ourselves look good because that's the way to convince others to buy. Right? Well, not anymore.
The new, far more effective (and way more fun) way to market is this: Create from HER perspective, not yours. (A little tip: it's easier that you think and actually quite fun because you're building an audience of people who are attracted to who you are, so this is destined to be a match made in heaven.)
The good news is they can also tell the whole world about that one really amazing thing you did. That thing that made her laugh. Or feel special. Or want to share.
There are so many opportunities to delight your audience. They're often small and cost you nothing, but they can change everything. The trick is knowing where to find them. What will make her smile? Laugh? Want more?
It's all jumbled up inside your head and you have this sort of blindness to it all. Sooo frustrating. But don't be hard on yourself, because it's almost impossible to see your work as others see it.
An objective perspective is the only way. It took me years to realize (and accept *insert injured pride*) that it was impossible to get it right all by myself. Once you accept that, you're playing a new game. If a magic bullet does exist, it's tapping in to the perspective of your audience and being open to honest feedback.
That's where I can help you. I've got this crazy analytic mind and by nature, I'm a listener and an observer. I sense things too. It's a bit weird, like how I can hear the tone of silence on the other end of the phone and know what the person's thinking (I know, eerie).
I can tune myself into the head of your ideal client and walk through the journey you've created. I'll give you an unbiased, objective view of the experience you're providing, from start to finish.
Darla wasn't sure if she was getting her message across. It was too hard to see her work objectively. She felt frustrated, not feeling sure of which direction to take, despite being very confident in the value she provides.
I was excited to work with Darla. Her work fascinates me. She gave me a backstage pass so I could experience her courses. They were amazing! I realized she has some phenomenal qualities in her course material that she could incorporate into her marketing.
I sensed that she was in her element when writing her courses, but not while writing web copy. If she could bring this feeling into her marketing, it would transform it completely. Now she knows what part of herself to draw on to create consistent and powerful copy across all touch points.
I'd love to help you. Let's have a (free) Discovery chat.