get inside her head
I'll tell you a little secret. No matter how beautiful your online image is, no matter how fabulous you are, no matter what new method you try... if you're not making her feel good, you've lost her. (That's not the secret, it's just a friendly reality check.) But don't feel bad. Because as CEO / CFO / CE-everything of your own business, it's impossible to see it objectively. So we all make the same mistake. We market from the inside out. We spend all our effort making ourselves look good. The secret? Create everything with HER perspective in mind.
It's all jumbled up inside your head and you have this sort of blindness to it all. Sooo frustrating. But don't be hard on yourself, because it's almost impossible to see your work from both sides.
I can see what you can't. I've got this crazy analytic mind and by nature, I'm a listener and an observer. I sense things too.
I can tune myself into the head of your ideal client and walk through the journey you've created. You'll get an unbiased, objective view of the experience you're providing, from start to finish.
Darla wasn't sure if she was getting her message across. It was too hard to see her work objectively. She felt frustrated, not feeling sure of which direction to take, despite being very confident in the value she provides.
I was excited to work with Darla. Her work fascinates me. She gave me a backstage pass so I could experience her courses. They were amazing! I realized she has some phenomenal qualities in her course material that she could incorporate into her marketing.
I sensed that she was in her element when writing her courses, but not while writing web copy. If she could bring this feeling into her marketing, it would transform it completely. Now she knows what part of herself to draw on to create consistent and powerful copy across all touch points.
I'd love to help you. Let's have a (free) Discovery chat.