The secret 

to better 

conversions

 

is inside the mind of your audience

A Secret Shopper evaluation will help you create the experience your client wants - the one that makes her buy.

 As CEO / CFO / CE-everything of your business, it's impossible to see everything objectively. So of course we create from our own perspective, not that of our audience. And that doesn't work.

You know how it feels when you've analyzed your message to death and you start to feel blind to it all?...

It's all jumbled up inside your head and it's sooo frustrating. But don't be hard on yourself. It happens to everyone. Give yourself and break and accept that you can't be your audience.

An outside-in perspective is the only way. It took me years to realize and accept that it was impossible to get it right all by myself. *insert injured pride* But when you do, you're playing a new game.

If a magic bullet does exist, it's tapping in to the perspective of your audience and understanding what they really want.

Case Study: The Copper Scarab

Darla wasn't sure if she was getting her message across. It was too hard to see her work objectively. She felt frustrated, not feeling sure of which direction to take, despite being very confident in the value she provides.

I was excited to work with Darla. Her work fascinates me. She gave me a backstage pass so I could experience her courses. They were amazing! I realized she has some phenomenal qualities in her course material that she could incorporate into her marketing.

I sensed that she was in her element when writing her courses, but not while writing web copy. If she could bring this feeling into her marketing, it would transform it completely. Now she knows what part of herself to draw on to create consistent and powerful copy across all touch points.

Darla's testimonial...

Shireen has a compassionate, yet laser focus that helped me see where my customer experience weak points were. With her experience in design and customer service, she was able to provide insightful and on-point recommendations that have left me feeling more confident in my online image than ever!
— Darla Antoine, Costa Rica

Your business depends on how you make your customers feel.

Here's where I can help you. I've got this crazy analytic mind and by nature, I'm a listener and an observer. I sense things too. It's a bit weird, like how I can hear the tone of silence on the other end of the phone and know what the person's thinking (I know, eerie).

I can tune myself into the head of your ideal client and walk through the journey you've created. I'll give you an unbiased, objective view of the experience you're providing, from start to finish.

I'll look for...

  • potential frustrations to a visitor
  • confusing steps that make a visitor feel stupid
  • errors like missing web pages, outdated information, broken links
  • brand inconsistencies (in language, tone, visuals, look and feel)
  • weak copy that isn't converting well
  • jargon heavy, meaningless buzz words
  • things that might not make sense to a visitor
  • what might cause a visitor to lose interest

I'll show you...

  • ways you can shine but might not be aware of
  • ideas for a better customer experience
  • strengths you can capitalize on
  • missed opportunities
  • how to write to better connect with your audience

What this feedback means for you...

  • you can create an experience that gets and keeps your potential buyer's attention
  • you can create better offers
  • you can build a larger audience
  • you'll feel more confident about your sales process
  • you save time and money because you know what works best

We can review your...

  • Facebook ads
  • Social Media posts (with some kind of call-to-action)
  • Sign up offers
  • Advertisements or other marketing outreach
  • Your website
  • Your social media / online presence
  • Your blog
  • Your email campaigns
  • Your freebie offers
  • Any and / or all of your online touch-points
  • Offline touch-points (*available to local customers - Victoria / Vancouver, BC)

How do I know what your audience wants?...

That's a GREAT question. Just because you asked that, I already want to work with you because you're a smart cookie. So...

In one word: experience. Whoever your ideal client is, I've probably been her at some point, or very close to someone who's just like her. I left a gorgeous man who worshipped me and ended up married to an abusive crack addict. I've done everything from recklessly moving to another country with no safety net, to working with celebrities, to teaching underprivileged single mothers. I started my first business at age 18, developed / manufactured / managed / owned / designed / built / created / consulted for the last ten years. I've helped businesses that vary from a start up coaching service to million dollar construction outfits.

It's not my credentials that matter. It's my EMPATHY. I see / feel / sense and understand almost any perspective.


Victoria James, Lifestyle Coach, UK

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My website felt ‘ok’ but it was missing a certain something that I couldn’t quite put my finger on. I liked the layout, but the wording and paths through it didn’t fill me with excitement. Having Shireen’s eyes over my site was like smiley fresh air!

Her approach meant I received targeted advice on how to make my customer’s first impression of me a glowing one. She gave me a deeper level of understanding of specific points which then made it clear for me to act on any changes. It was a joy to work with her and I recommend her most highly!
— Victoria James, Rugby, UK

Hire a Secret Shopper

And learn how to put your audience in a buying mood.

$450 - $5000*

*WTF? I know what you're thinking... That's a pretty big range. You see, for me to truly serve you, I need to be open to whatever buying experience you'd like to improve. That could range from a short journey to a call-to-action all the way to your entire online presence. Let me know what you'd like and I'll give you an estimate. I'm super flexible (you should see me wrap my legs around my head).

The right customer journey will transform your conversion rate.

I promise you our discovery chat won't be a sales pitch disguised as a free call. This call is for YOU - to make sure you feel good about working with me. That's it. 

How hiring a Secret Shopper works

  1. You decide which customer journey you'd like evaluated.
  2. I review it and send you a quote.
  3. If you're happy, we sign an agreement so you know what to expect.
  4. I make sure I fully understand your brand and your goals.
  5. I put on my Secret Shopper hat and dive into your customer journey.
  6. We jump on Zoom (like Skype) for an in depth feedback and guidance session.
  7. You can rest assured knowing I've got your back, because I'll be back in 30 days for a follow up review to make sure you're right on track!

Gretchen Oris-Chong, Designer, Australia

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Shireen evaluated the customer experience of a course I’m developing. I was really impressed with how she caught every single detail and gave valuable feedback plus suggestions to improve them. I knew there were pieces I was missing and she was able to help me find them!

We all know customer experiences are paramount, and Shireen can help you improve this aspect of your business many times over!

I now know what to watch out for when I develop my next course materials and advertising campaigns. You are one talented lady, Shireen, and I can’t thank you enough!
— Gretchen Oris-Chong / Eight Corners / Melbourne, Australia