As CEO / CFO / CE-everything of your business, it's impossible to see everything objectively. So of course we create from our own perspective, not that of our audience. And that doesn't work.
It's all jumbled up inside your head and it's sooo frustrating. But don't be hard on yourself. It happens to everyone. Give yourself and break and accept that you can't be your audience.
An outside-in perspective is the only way. It took me years to realize and accept that it was impossible to get it right all by myself. *insert injured pride* But when you do, you're playing a new game.
If a magic bullet does exist, it's tapping in to the perspective of your audience and understanding what they really want.
Darla wasn't sure if she was getting her message across. It was too hard to see her work objectively. She felt frustrated, not feeling sure of which direction to take, despite being very confident in the value she provides.
I was excited to work with Darla. Her work fascinates me. She gave me a backstage pass so I could experience her courses. They were amazing! I realized she has some phenomenal qualities in her course material that she could incorporate into her marketing.
I sensed that she was in her element when writing her courses, but not while writing web copy. If she could bring this feeling into her marketing, it would transform it completely. Now she knows what part of herself to draw on to create consistent and powerful copy across all touch points.
Here's where I can help you. I've got this crazy analytic mind and by nature, I'm a listener and an observer. I sense things too. It's a bit weird, like how I can hear the tone of silence on the other end of the phone and know what the person's thinking (I know, eerie).
I can tune myself into the head of your ideal client and walk through the journey you've created. I'll give you an unbiased, objective view of the experience you're providing, from start to finish.
That's a GREAT question. Just because you asked that, I already want to work with you because you're a smart cookie. So...
In one word: experience. Whoever your ideal client is, I've probably been her at some point, or very close to someone who's just like her. I left a gorgeous man who worshipped me and ended up married to an abusive crack addict. I've done everything from recklessly moving to another country with no safety net, to working with celebrities, to teaching underprivileged single mothers. I started my first business at age 18, developed / manufactured / managed / owned / designed / built / created / consulted for the last ten years. I've helped businesses that vary from a start up coaching service to million dollar construction outfits.
And learn how to put your audience in a buying mood.
*WTF? I know what you're thinking... That's a pretty big range. You see, for me to truly serve you, I need to be open to whatever buying experience you'd like to improve. That could range from a short journey to a call-to-action all the way to your entire online presence. Let me know what you'd like and I'll give you an estimate. I'm super flexible (you should see me wrap my legs around my head).
I promise you our discovery chat won't be a sales pitch disguised as a free call. This call is for YOU - to make sure you feel good about working with me. That's it.