The Copper Scarab, Costa Rica
Darla wasn't sure if she was getting her message across. It was too hard to see her work objectively. She felt frustrated, not feeling sure of which direction to take, despite being very confident in the value she provides. She wanted clarity, so she could represent herself in the way that would attract more of the right clients.
I was excited to work with Darla. Her work fascinates me. She gave me a backstage pass so I could experience her courses. They were amazing! I realized she has some phenomenal qualities in her course material that she could incorporate into her marketing.
I sensed that she was in her element when writing her courses, but not while writing web copy. If she could bring this feeling into her marketing, it would transform it completely.
Now Darla knows which part of herself to draw on to create a consistent and powerful impact across all touch points. Not only does she know how to better present herself, she realized she was doing it the hard way, when the easier, more natural way, was more effective.